Mitsubishi Motors NZ (MMNZ) recorded its best June result in 28 years.
MMNZ registered 1,130 units in June – a 27% year-on-year increase boosted by the Triton with 463 units sold.
Marketing manager Reece Congdon says the ongoing Triton GLX-R sales promotion, played a key role in the result.
“The popularity of our Triton GLX-R marketing campaign has been a significant contributor to this month’s success,” says Congdon. “We have sold 376 GLX-R 4WDs since the campaign launched.”
“On top of that, our custom-built Triton Huntaway created a huge buzz at Fieldays and was another driver of sales at the event,” he says
Across May and June, Triton sales have totaled 964 units. Outlander PHEV continues to lead its segment and enjoyed a record month, boosted by a sizeable order from Mercury, which builds on what was already the largest Plug-in Hybrid fleet in the country.
After finishing the 2016 financial year with an impressive 18% growth, MMNZ has already twice beaten its monthly record from that period and is tracking well towards its goals for FY2017.
“We are maintaining great momentum and are up 29% for the first quarter with 2,879 units sold,” says Congdon.
“With the arrival of the new Eclipse Cross on the horizon, we are quietly confident of achieving our eighth consecutive year of sustainable growth,” he says.
