Toyota’s new Hilux is striking a chord with New Zealand ute buyers, with more than 1900 sold in its first four weeks on the market.
The demand for the new model has boosted Hilux sales. In the10 months to the end of October Toyota NZ has sold 4720 Hiluxes, and it’s the company’s highest selling vehicle by volume, ahead of the RAV4 compact SUV (4443 sales).
Overall, Toyota remains the country’s leading new passenger and commercial vehicle provider with a 17.7% market share.
It leads the passenger car segment with a 16.5% share and is second in the commercial market with a 20.9%.
Toyota NZ chief executive, Neeraj Lala, says that though one month doesn’t define success, the initial demand for the 2021 Hilux has been “phenomenal across both fleet and private customers.
“Delivering 731 new Hiluxes to customers was a big effort by our Toyota stores; however, delivering the additional 1200 vehicles over the next (few) weeks will be a challenge given supply and logistics constraints.
“Despite our position in the market, we aren’t being complacent about anything – especially in this current uncertain economic environment.”
Lala says demand for accessories for the new Hilux is “also exceeding all our initial expectations”
The demand for the new model has boosted Hilux sales. In the10 months to the end of October Toyota NZ has sold 4720 Hiluxes, and it’s the company’s highest selling vehicle by volume, ahead of the RAV4 compact SUV (4443 sales).
Overall, Toyota remains the country’s leading new passenger and commercial vehicle provider with a 17.7% market share.
It leads the passenger car segment with a 16.5% share and is second in the commercial market with a 20.9%.
Toyota NZ chief executive, Neeraj Lala, says that though one month doesn’t define success, the initial demand for the 2021 Hilux has been “phenomenal across both fleet and private customers.
“Delivering 731 new Hiluxes to customers was a big effort by our Toyota stores; however, delivering the additional 1200 vehicles over the next (few) weeks will be a challenge given supply and logistics constraints.
“Despite our position in the market, we aren’t being complacent about anything – especially in this current uncertain economic environment.”
Lala says demand for accessories for the new Hilux is “also exceeding all our initial expectations”
