Hyundai Motors New Zealand Limited is announcing Simon Hofmann as its new head of marketing, digital and brand.
It’s the second senior leadership team appointment in as many months by the New Zealand distributor for the South Korean car and truck manufacturer this year.
Former Renault New Zealand general manager Chris Blair became Hyundai’s National Sales Manager in April, following the previous incumbent Scott Billman, changing his career path, and becoming a Hyundai dealer in Central Otago.
Hofman was previously the marketing and communications director for IBM New Zealand, following a 15-year stint with National Australia Bank in various marketing roles from 2009 to 2016.
His previous automotive experience was in the role of marketing executive for Mercedes-Benz New Zealand from 2004 to 2008.
He replaces the previous marketing manager, Cory Gordon, who left Hyundai New Zealand at the end of 2016.
