https://www.youtube.com/watch?v=ax4-uQz7UZE
Holden New Zealand is starting a new online promotion identifying 100 ways people can make the most of their Colorado ute.
“The ‘100 ways with Colorado’ campaign is a fun opportunity to demonstrate the phenomenal number of ways Colorado can help with every day as well as unusual situations,” Holden NZ marketing manager Mark Warr says.
“We tasked our staff, marketing team and agency to come up with various scenarios in which to use a Colorado, and the result is a smile-inducing and attention-grabbing campaign which has unearthed some real gems – and has been a heap of fun bringing to life along the way.”
The campaign includes a collection of still images and demonstrations plus a cameo appearance by Rog from The Rock radio station, who appears in ten individual clips.
“Holden is a brand which likes to have fun and can take a light-hearted approach to the endless possibilities associated with our popular ute, at the same time demonstrating everyday practical activities when a Colorado is just better,” Warr says.
“Amongst my favourites is #46 – using heated seats to help keep takeaway pizzas warm – and I know the ‘West Auckland’ swimming pool has also been trialled by a few of the Holden head office staff over the summer months.
“We’re keen to find out from Kiwi drivers some of the fun ways they use their Colorado, over and above its powerful torque-laden engine plus 3.5-tonne towing ability, and encourage them to share their experiences on social using #ColoradoYouGotThis.”
