An Auto Media Group publication Sunday 8 November 2026
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Ford Ranger still leads challenging new vehicle market

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Motor Industry Association chief executive David Crawford says that June 2021 sales of new vehicles reflects current market opportunities and constraints.  

The top three models for the month of June 2021 were the Ford Ranger (912 units), followed by the Mitsubishi ASX (740 units) with the Toyota Hilux in third place (632 units).

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Crawford says the market continues to be logistically challenging with worldwide shipping capacity is still a long way off pre-Covid-19 levels and manufacturers still grappling with a worldwide shortage of semi-conductor chips. 

He says that within these constraints the New Zealand market, year to date, continues to perform exceptionally well.

June 2021 registrations were 15,135 units compared to 11,514 units for June 2020.  Year to date the market is up 57.7% (31,000 units) compared to the first six months of 2020. The month of June is the third largest on record and the first six months of 2021 is the strongest on record. 

The introduction of the Clean Car Discount saw a slight reduction in the sale of PHEVs but BEV sales were reasonably strong. Hybrid sales are not yet eligible for a rebate and these remain strong.  Year to date there are 1641 BEVs registered, compared to the same period last year there were only 611 BEVs registered. 

Overall, June 2021 registrations of 15,135 vehicles were up 6,822 units (82.0%) on the same month in 2020.

There were 342 pure electric vehicles, 52 PHEV’s and 1,113 hybrid vehicles sold for the month. 

Registration of 10,306 passenger and SUVs for June 2021 were up 39.1% (2895 units) on June 2020, while commercial vehicle registrations of 4,829 were up 17.7% (726 units) compared to June 2020. This is a record month of June for passenger and SUV vehicles.

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