New Zealand’s largest rural supplies co-operative has entered a new partnership to provide luxury vehicles to farmers.
Farmlands has teamed up with luxury vehicle brand Lexus to deliver high performance and self-charging electric hybrid SUVs, cars and coupes.
Lexus New Zealand general manager Paul Carroll says the partnership is a natural fit.
“Many of Farmlands’ shareholders use their vehicles every day for working roles on their farms and properties. They also buy SUVs for a dual role as farm vehicles or cars for personal use.
“It’s no secret that farmers are working tirelessly to improve the environmental impact of their operations so driving high-end low emission vehicles to and from the nearest township supports these efforts.”
Farmlands chief executive Peter Reidie says the deal is an extension of the existing partnership with Toyota announced in 2017.
“Farmlands Co-operative exists to provide solutions for our 66,000 shareholders nationwide. Our new agreement with Lexus ensures our shareholders have a complete portfolio of vehicles to choose from, on and off the farm.
“Our shareholders work hard and it is great to provide luxury options for when they have some time away from their businesses. We are excited to welcome Lexus as a Farmlands partner,” Reidie says.
Farmlands shareholders will have exclusive pricing across the entire Lexus range which includes a four-year warranty and service plan.
Lexus New Zealand and Farmlands have committed to an initial four-year working relationship that will provide benefits for Kiwi farmers.
