Registrations of tractors were up in October, although traders have reported to AutoTalk that the market is patchy.
A total of 226 registrations in October is up 28 or 14.1% on the same time last year.
Geoff Shuker of The Tractor Centre spoke of a mixed-bag result.
“Pukekohe was well up but Morrinsville was well down,” Shuker says. “The Auckland region is a diverse market and was hit hard by the recession but has seen a 20-25% lift this year.
“The Waikato region was less affected by the recession but a drop in dairy is now causing problems.”
Raymond O’Shanassy, head of sales at CablePrice for the Wellington/Taranaki region gave his overview on general equipment sales.
“October was positive for Wellington, although I’m not entirely sure why, O’Shanassy says. “There isn’t a great deal happening in Wellington at the moment, but I’ve still got a number of back orders.”
“Taranaki has been slow following the recession but I remain positive that a lot of gear will soon need replacing,” he says.
John Deere totalled 77, up 22.2% for a healthy 34.1%.
Case IH saw 28 registrations, up 7.7% for a 12.4% share.
The default ‘tractor’ registration class saw a total of 27, down 11 or 28.9% for an 11.9% share.
Massey Ferguson saw 23 registrations, up 9 or 64.3%, the biggest growth of the month for a market share of 10.2%.
New Holland totalled 19, down 20.8% for an 8.4% share.
Claas, Deutz-Fahr and Kubota all saw 12 registrations, a market share of 5.3%. Claas and Kubota were up 20% and 9.1% respectively, while Deutz-Fahr saw no registrations last October.
Used tractor registrations dipped, with a total of 65 down 7 or 9.7% on October 2011.
John Deere was still first with 15, up 3 or 25% for a 23% market share.
Massey Ferguson totalled 11, up 5 or 83.3% for a 16.9% share.
Third was New Holland on 7, up 4 or 133.3% for a 10.8% market share.
The default ‘tractor’ registration class saw the biggest drop, with 6 units, down by 13 or 68.4% for a 9.2% share.
Ford totalled 5, up 3 or 150% for a 6.2% share.
