Western Star Trucks says it will offer “next level” e-commerce with the launch of a new website for Australian and New Zealand customers. The site allows users to choose the right truck for their needs by comparing vehicle and engine combinations by model and design.It features a rotating vehicle carousel and an extensive image collection for each truck model. It is compatible with mobile devices, smartphones, and tablets.
The website, westernstar.com.au, offers close to 500 products from brands including Truck-Lite, Rigid Industries, Alcoa Wheels, National Seating, Red Dog and Waeco. More products will add progressively.
According to Kimberley Ruddock, marketing general manager at Penske Transportation Group International, the design concept drew inspiration from the car and technology industries.
“Our team used the latest web design elements to create something truly next level for our industry,” says Ruddock.
westernstar.com.au also has software that allows customers to easily contact their closest Western Star Truck dealer.
