UDC Finance has confirmed title sponsorship of the V8 Ute category
for the next three seasons. The new deal extends the existing
arrangement as the series’ principal partner.
UDC has made use
of its sponsorship over the past three seasons with trackside
hospitality for its clients and hot lap experiences and this will
continue along with branding on all of the series’ Ford and Holden
racers – and on signage at events in the championship.
The
UDC V8 Ute series is the main support category to the BNT V8
SuperTourers and has also run at the annual V8 Supercar meeting for the
past three years. Like its counterpart in Australia, it is a proven
development series for up and coming V8 superstars – counting Chris
Pither, Andrew Waite and Matt Lockwood among its champions over the past
six seasons.
“The new three year deal is
great news for the category and shareholders and underpins our
philosophy as a series of great racing for young aces and older drivers.
“It
also provides a ready-made and high quality marketing platform for our
corporate partners,” explained series managing director Paul Isaac.
“We
have a number of new initiatives in the pipeline to make the series
even more appealing to drivers, teams and fans, and with additional
drivers and utes confirmed for 2014, we can look forward to
action-packed fields of even more utes.”
