Trade Me is partnering with Fieldays to offer digital transaction and customer service experience as this year’s show is set to go online.
The National Fieldays Society is now promising a virtual tour of the agricultural event which is expected to take place between July 13-26.
“Trade Me, like Fieldays, is all about connecting people and businesses. It’s a winning combination, to have them on board ensures we have our digital platforms and transactions running perfectly,” New Zealand National Fieldays Society CEO Peter Nation says.
“It’s not the end of the physical event by a long shot. For now, we’re determined to see the situation as an opportunity to do good business and inject some much-needed cash into the economy, especially within the recovery phase of the COVID-19 response. This is our way of seeing New Zealand through,” he says.
Fieldays is attended by around 130,000 people every year. From the beloved tractor pull competition to the innovations centre, it’s also a place where entrepreneurs launch their products and businesses connect with customers and generate sales.
It’s the Southern Hemisphere’s largest agri-event and generates around $180 million for the local economy, while on a national level it provides over $500m.
Trade Me head of audience Ivan Fuyala says the agricultural sector makes up a “massive part” of Trade Me’s business and he’s looking forward to making the first of its kind event a success.
“We’re thrilled to be partnering with the New Zealand National Fieldays Society to power online sales and help with marketing the 2020 Virtual Fieldays to Kiwis,” Fuyala says.
