An Auto Media Group publication Wednesday 11 November 2026
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Tractor sales positive for New Zealand primary sector

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0000330_40hp_diesel_tractor_320xSteady tractor sales indicate a positive outlook in the primary sector, NZ Tractor and Machinery Association president, Mark Hamilton-Manns says.

The total number of tractor sales was 2381 to the end of September, which is on par with 2012, demonstrating New Zealand’s primary industry is weathering global dairy volatility, he says.

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Association figures show sales only declined slightly overall, by 6%, for the same period in 2015.

Several segments and regions saw sales increases such as the horticulture and viticulture industries in Northland, Auckland, the Bay of Plenty, Hawke’s Bay and Nelson, while sales in the dairy sector have dipped.

Mr Hamilton-Manns says tractor manufacturers are positive about 2017, with heavy investment in research and development to improve technology, reduce maintenance costs and meet emission standards.

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