
(from left to right); S. Teramoto- Senior Executive Director, Alistair Davis – Managing Director & Chief Executive Officer, Tony Bowater – CEO Bowater Toyota, Valerie Adams – Toyota Ambassador.
Bowater Toyota has claimed the 2014 Dealer of the Year supreme award at Toyota New Zealand’s Annual Dealer Awards – as well as being awarded the Excellence Cup for both new vehicles, and parts and accessories.
The Yokoi Cup for Dealer of the Year is awarded for overall excellence in dealership operations, market leadership and dealership facilities.
Bowater – which operates in Nelson, Richmond and Motueka – beat out Miles Toyota and Tasman Toyota to claim the top award.
The presentation was made last Friday at a black-tie event at Palmerston North’s Regent Theatre.
Chief executive Tony Bowater, believes the award reflects the Bowater Toyota team’s ongoing commitment to ultimate customer service and sales performance.
“I was honoured to represent our team; they have gone above and beyond to ensure our clients keep smiling,” says Bowater.
“I am very proud of everyone at Bowater Toyota.”
Hawkes Bay Toyota, won the President’s Trophy for outstanding customer satisfaction – an award that rewards consistent excellence in customer satisfaction, and is chosen from the five top customer service dealerships in the franchise.
The Leadership Award was awarded to Miles Toyota’s André Heyns.
Other coveted awards included the Toyota Financial Services Dealer of the Year, awarded to Manukau Toyota, while Lexus of Auckland City was named Lexus Dealer of The Year.
Steve Prangnell, general manager sales and operations, says the awards are an opportunity for Toyota New Zealand to thank dealers for their consistently high level of performance.
“The support and commitment of dealers around the country contributes to the ongoing trust and loyalty in the Toyota brand in New Zealand,” says Prangnell.
“We have consistently topped the sales charts for 27 years, and it is important for Toyota to acknowledge the contribution dealers make to this achievement,” Prangnell says.
“Having clear Awards criteria gives dealers targets to aim for, and every year the competition seems to be more intense as dealers aim for continuous improvement.”
Award winners in addition to those named above:
Associate/Branch Dealer of the Year – Rutherford & Bond Toyota, Porirua
New Vehicle Excellence Cup – Bowater Toyota
Used Vehicle Excellence Cup – Northland Toyota
Parts & Accessories Excellence Cup – Bowater Toyota
Service Excellence Cup – Manukau Toyota
Extra Care Excellence Cup – Hawkes Bay Toyota
Toyota Financial Services President’s Trophy for Excellence in Customer Service – Tasman Toyota
Platinum Award winners
The dealership must achieve a level of excellence that significantly exceeds that of similar sized dealerships in all areas of operation.
- Bowater Toyota
- Miles Toyota
- Manawatu Toyota
- Tasman Toyota
Gold Award winners
The dealership must achieve a level of excellence that exceeds that of similar sized dealerships in all areas of operation.
- GWD Toyota
- Cooke Howlison Toyota
- Hawkes Bay Toyota
- Manukau Toyota
- North Shore Toyota
- North Otago Motor Group
- Albany Toyota
- South Canterbury Toyota
- Northland Toyota
Triple Crown Certificate winners
Awarded to Dealers with Toyota leadership in Passenger, Commercial and Total New Vehicle sales.
- Cooke Howlison Toyota
- Coast Toyota
- Wilmot Toyota
- Bowater Toyota
- South Canterbury Toyota
- Albany Toyota
- Manukau Toyota
- Miles Toyota
- North Shore Toyota
- Pacific Toyota
- Rangiora Toyota
- Tasman Toyota
- Rutherford & Bond Toyota



