Scania is creating an online platform to share ideas and trends on the future of transport.
The Future Room is a space that highlights sustainable transport solutions, technology and innovation.This includes concepts, pilots and ideas in new business models and managing the speed of change present in transport and logistics.
“We want to make more people curious about Scania. Both to get those who already know us to see different sides of us, but also to trigger a future-driven audience that doesn’t necessarily yet know they should pay attention to us,” brand and marketing communications head Erik Ljungberg says.
“The most valuable asset we as a company have, is our employees, our talent, and the Future Room is a space for them, just as much as for people outside the company.
“We have a legacy and a culture that are strong. We build on that as we look to the future and tap into new competence and partnerships in areas like autonomous vehicles, connectivity and electrification.
“This also calls for a communications approach that draws new stakeholders closer to the company,” Ljungberg says.
