Scania will celebrate its 125th anniversary by unveiling the first units of its new truck generation for the European long haul segment on August 23.
It’s the largest investment in new products and services yet by Scania to debut publically, but Scania is remaining tight-lipped about the innovations it will present to the truck market.
“We are now in the final phase of preparing the sales and service network as well as the European production units. At the moment, we are not providing any further information about the many innovations, which are in store,” says Scania marketing and sales EVP Christian Levin.
In New Zealand, the line haul market is Scania’s bread and butter according to Cable Price Scania national commercial vehicle sales manager Michael Davidson.
“Our trucks are driven on technology, the GPS-based Scania communicator is a great fleet management tool which provides live feedback and enables better up time for our customers,” says Davidson.
Davidson says New Zealand is waiting for a significant announcement about the new truck generation which he says is exciting news.
Scania is introducing its new generation Truck in several phases, with a clear focus on different industries and customer segments, following a carefully planned schedule, where it current truck generation will continue to sell in parallel.
The gradual introduction of the new generation will start with applications for trucks in the European long-haulage segment and will later be followed by additional variants.
The common denominator is that Scania has developed a broad range of tailored products and service solutions, which help to reduce operating and maintenance costs, and also to boost vehicle uptime.
Scania says it aims to become the leader in sustainable transport, where partnerships and digitalisation will play an increasingly important role.



