An Auto Media Group publication Monday 9 November 2026
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New road safety campaign for Christmas

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Stuart Nash

The police and NZ Transport Agency are joining forces to prevent deaths on New Zealand roads this holiday season.

The annual impairment prevention operation, will be followed by a police social media campaign focusing on the four main contributors of road trauma.

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Those are people not wearing seatbelts, driving too fast for the conditions, driving drunk, drugged, or tired, and being distracted by things like cell phones.

“Too many people are dying on our roads and we want to support our agencies in getting the message out to drivers and riders to be safe,” says police minister Stuart Nash.

Julie Anne Genter

“However, everyone using the road needs to take responsibility. It’s up to all of us drive to the conditions and to not treat the speed limit as a suggestion.”

Associate police minister Julie Ann Genter says reducing the number of deaths and serious accidents on our roads is her top priority in that role.

“These crashes impact families and communities across New Zealand. I don’t want to see more people facing the festive season without their loved ones.’’

“Police will be out on the roads working hard to keep everyone safe. But they can’t do it alone. We all need to be responsible every time we get behind the wheel.”

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