Vehicle Testing New Zealand (VTNZ) has a new face leading its latest advertising campaign.
A series of TV and digital commercials feature anti-hero Road Commander who is on a quest to get his warrant of fitness.
Road Commander’s battle wagon, the Fallen Angel takes the shape of a classic ’57 Chevrolet Bel Air, mixed with a four-wheel drive monster truck, inspired from the post-apocalyptic rat rod genre.
The vehicle has borrowed tyres from a logging skidder, giving the vehicle a width of 2m, a steering wheel from a classic Cadillac and seats from an Alfa Romeo, says FCB’s executive creative director, Tony Clewett, highlighting the work his agency did on the campaign.
“We couldn’t let a guy like Road Commander drive around in a Corolla. His battle wagon was specially created for the campaign and comes complete with harpoon and flame thrower.
“What we love about Road Commander is that as the campaign unfolds, we realise he’s actually just like us. He shares all of our hopes and worries about getting his warrant, and desperately needs that little sticker”.
Melissa Cheals, VTNZ’s general manager sales and marketing says the campaign highlights VTNZ’s desire to help keep Kiwis safe on the road.
“We understand that life is full of challenges and we want Kiwis to win. Whether it’s passing your WoF or CoF, getting your licence, finding a great used car or feeling confident and in control as you get ready to hit the road. Your success is our success. We’re on your side.”
Road Commander’s adventures can be enjoyed over the next 18 months as the campaign rolls out with an initial series of five TV commercials along with radio, outdoor and social media advertising.
