The Ford Ranger has once again taken the top spot in the light commercial market for October with 20% market share (768 units). The Toyota Hilux was the second best commercial model with 13% market share (512 units) with the Holden Colorado at 9% (345 units).
Registrations of 14,709 new vehicles were up 16% from October 2015 and are 9,605 units (8.6%) ahead year to date compared to this time last year.
For the month of October, there were 10,795 passenger and SUV vehicle registrations and 3,914 commercial vehicle registrations, which smashed all previous monthly records according to the Motor Industry Association (MIA).
“New vehicle sales are a barometer of business and consumer confidence. The record sales for the month of October indicates that there is a strong faith in the performance of the New Zealand economy,” says MIA president John Manley.
Year to date the Ford Ranger stretches its lead as the top-selling light commercial model with 19% market share (7,173 units) followed by the Toyota Hilux, with 14% market share (5,299 units).
The light commercial segment accounts for a 26% share of the overall market.
Ford retained the commercial vehicle market with 21% share (839 units) followed by Toyota also with 21% (819 units) and Holden third with 10% (376 units).
“Registrations of 14,709 new vehicles for the month of October smashed through all previous monthly records,” says Manley.
“Not only is it the highest number of registrations recorded in an October month, but it is also the highest ever for any month on record, shattering the previous highest month way back in July 1984 where 13,983 units were registered,” he says.
“It is also the first time that more than 14,000 new vehicles registered in a month,” says Manley.
Toyota was the overall market leader for the month of October with 22% market share (3,287 units) with Holden second on 13% (1,866 units) and Ford third with 11% (1,624 units).
Toyota remains the passenger car and SUV market leader for the month of October with 23% share (2,468 units), with Holden second on 14% (1,490 units) and Mazda third with 8% (912 units).
The Toyota Corolla was the top selling passenger model for the month of October with 11% market share (1,210 units), followed by the Toyota Yaris on 3% (362 units) and the Holden Commodore on 3% (356 units).
