An Auto Media Group publication Wednesday 11 November 2026
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Ranger leads the commercial pack and overall sales

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Not only did the Ford Ranger top the light commercial sales list in April, it was also New Zealand’s best selling model for the month, closely followed by the Toyota Hilux in second place and the Nissan Navara in third.

The Ford Ranger regained the monthly top selling commercial model for April with 17% market share (487 units) followed by the Toyota Hilux with 14% (401 units) and the Nissan Navara with 12% market share (347 units).

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Year to date, the Ford Ranger is the top selling commercial model with 15% market share (1797 units) followed by the Toyota Hilux on 14% market share (1699 units).

The sale of pick-ups/chassis-cabs accounts for a 22% share of the new vehicle market.

New registrations of 2915 commercial vehicles for the month of April were 337 units higher than for April 2014, and the highest month of April on record.

Year to date the commercial sector is 13.6% (1449 units) ahead of 2014, which is also the strongest first four months on record for new commercial vehicle registrations.

Toyota was the commercial market leader for the month of April with 21% market share (620 units), followed by Ford with 19% (566 units) and Nissan third with 12% market share (347 units).

April registrations of 2,915 new commercial vehicles is the strongest month of April on record.

There were 6,375 new passenger registrations for the month of April giving a combined outcome for the month of 9,290 units, the strongest month of April for all new vehicle registrations since 1989.

April registrations were up 6% (561 units) on April 2014. Year to date the market is up 7% (2955 units) compared to this time last year.”

Toyota was the overall market leader for the month of April with 15% market share (1414 units) followed by Ford with 12% (1075 units) and Holden with 9% market share (839 units).

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