Ram is celebrating its agricultural roots with a model designed specifically for America’s farming families.
The Ram Harvest Edition is the industry’s first agricultural market-specific truck distinguished by two new colours: Case IH Red and New Holland Blue.
“The Ram Harvest Edition marks the first time that Ram dealers will be able to stock trucks that exactly match the colours of two of the most famous lines of farm equipment in the nation,” says Mike Manley, Head of Jeep & Ram Brands.
“Farmers have been asking for these colours, and Ram is proud to be the first in the industry to be able to offer them,” says Manley.
CNH Industrial is the manufacturer of Case IH and New Holland farm tractors and other agricultural equipment. CNH Industrial shares a common ancestry with Fiat Chrysler Automobiles.
The Harvest Edition will be available in the Ram 1500, 2500 and 3500 lineups, in all four-door Quad, Crew and Mega Cab configurations, all box lengths and all powertrains, including the 6.7-litre Cummins Turbo Diesel.
Harvest Edition trucks feature a ride-height increase of one inch and aggressive on/off-road tyres on Ram 1500 Harvest Edition trucks are designed to help owners comfortably and confidently navigate rough farm roads and pastures.
Also included in the farm-life essentials are black tubular side steps, a durable spray-in bed liner, fold-out bumper step and mud flaps, rubber floor mats, skid plates and tow hooks (4×4) and heated seats. Ram Heavy Duty models also come with on/off-road tires and add a cargo-view camera.
The Harvest Edition features a chrome “Wave Mesh” luxury cross-hair grille, bright front and rear bumpers, 17-inch chrome wheels (1500 models, 18-inch polished aluminum on Heavy Duty models), chrome mirrors; chrome door handles and chrome-tipped dual exhausts (V-8 1500 models).
The Harvest package also includes body-colour (or Bright Silver) wheel flares and upper fascia (1500). In addition to Case Red and New Holland Blue, Harvest Edition Ram trucks are also available in Bright White and Brilliant Black. Monotone and two-tone with Bright Silver colour schemes are available.
Ram Harvest Edition trucks were unveiled at the Farm Progress Show in Decatur, Illinois, and go on sale in the third quarter of 2017.
