Firth Concrete and Fletcher Building have partnered to “loudly and proudly celebrate” the Auckland Pride Festival.
The companies are primary sponsors of this year’s event which marks equality and diversity in the LGBTQ community.
A rainbow coloured concrete truck will be taking part in the float as part of the occasion.
“We want people to know there is no place for prejudice in the workplace and we value diversity.
“This is a place where people can be their authentic self,” the company says.
Employees from around the country will walk in the parade on Saturday, February 17.
The rainbow truck will also be operating its usual rounds across Auckland throughout the month.
