Construction equipment hire firm, The Porter Group, is continuing with its title sponsorship of the V8 Ute Series for the 2017-2018 season.
The Porter Group says exceptional racing and national television coverage ticked its boxes for brand recognition, as well as the public, and commercial awareness of the series, as well as developing relationships with new and existing customers.
The New Zealand supplier of new and used construction equipment has a long history in motorsport stemming from truck racing days of Robin Porter and the late Mark Porter.
“The New Zealand V8 Ute series, drivers and category management did a great job for us last season, working well with summer series promoters Speed Works to provide an exceptional experience for our guests and staff,” says company director Simon Porter.
“The fact that the series provided some of the best racing action of the season was a nice bonus, and we are delighted to be back as title sponsor for another season,” he says.
The Porter Group windscreen branding will remain on the V8 ute racing fleet.
Andrew Porter, who made a one-off appearance in Peter Ward’s Holden at the final round at Hampton Downs last season, has also been confirmed to compete in the entire series in a full Porter Group liveried Holden Ute after impressing on his series debut.
The season will begin with 14 confirmed Utes with two further drivers joining the action in selected rounds taking the number to 16.
“With the recent restructure we are now much further ahead regarding planning and confirmed drivers than we have been over the past seasons,” says series managing director Paul Isaac.
“We have worked very hard to ensure The Porter Group has received value out of the series in the past year and we are delighted to have them back on board,” says Isaac.
