The first phase of launching the new Scania Truck range took place in Paris today in front of an audience of 1500 people as well as millions within the online community.
A member of the Volkswagen Group, Scania says its new truck range, is the result of ten years of development work and represents an investment of more than 20 billion Swedish Kronor.
“It is undoubtedly the biggest investment in Scania’s 125-year history,” says Scania ceo and president Henrik Henriksson
“Today we are not just launching a new truck range but also an ingenious toolbox of sustainable solutions in the form of products and services that Scania is first in the industry to be able to deliver,” says Henriksson.
Production of the new trucks starts immediately at Scania’s plant in Södertälje. Initially, the focus will be on vehicles and services for long-haul transport operators, but more models will continually arrive as more Scania plants readjust and additional options emerge.
“The most noticeable features are of course the new cabs, but the real innovation is that we are now introducing new technologies that will help our customers gain an overview of both their costs and their revenues,” says Henriksson.
Scania is launching its new range in five global phases, with a clear focus on various customer segments and according to a carefully planned schedule.
The introductions of more truck models will continue after the first unveiling in Europe before the entire process concludes with simultaneous launches in markets outside Europe.
Among the improvements Scania is introducing, one is a 5% reduction in diesel fuel consumption, thanks to factors such as improved powertrains and better aerodynamics.
Scania’s expressed goal is for at least 40,000 customers and prospective customers to test drive the new vehicle and be introduced to its services covering everything from sustainability optimization to financing, insurance, and maintenance.
