The distributor of Western Star Trucks, MAN Truck and Bus and Dennis Eagle trucks will not be at the 2017 Brisbane Truck Show, preferring instead to focus on direct-to-customer events.
Penske Transportation Group International marketing general manager Kimberley Ruddock says throughout 2016, investment in direct-to-customer events held both centrally and through the retail network proved to be very successful.
“This approach is also in keeping with Penske’s customer-first ethos,” Ruddock says.
“We have lots of exciting products to deliver to our clients, as well as upcoming events such as the 50th anniversary of the Western Star brand.”
