The New Zealand Manufacturing and Engineering Association (NZMEA) is rebranding itself as The Manufacturers Network supported by a strong logo that reflects where it wants to take the industry into the future.
The Manufacturers Network chief executive Dieter Adam says the association is hugely proud of its history, having supported manufacturers and manufacturing since 1879.
“Today the industry is different. With a global reach and growth opportunities relying more and more on collaboration, secure networks and an in-depth knowledge of future trends, it was the time our name reflected these values, says Adam.
“Manufacturers need a champion and an expert immersed in trends and opportunities which they trust so they can get on with running their businesses as competitively as possible, knowing we have an eye in the future. That’s where we fit in, says Adam.
“We are a Network because we know that working together, and collaborating locally, allows us to compete globally, to stay up with – if not ahead – of trends, and to remain agile and efficient,” he says.
“We have deliberately chosen to use THE ahead of Manufacturers’ Network as it shows strength in what we do. Our focus is narrow and profound. We are THE Manufacturers’ Network, focused on supporting New Zealand producers – the people behind the industry,” says Adam.
“Manufacturing is the second highest contributor to GDP, and we know that making a difference to this sector will make a difference to New Zealand and New Zealanders. Given this, the focus of The Manufacturers’ Network will be that of a specialist support system,” he says.
“I have recently returned from Hanover Fair, Germany, and built relationships there which will be invaluable going forward. Our networks aren’t just amongst the New Zealand industry but globally too,” says Adam.
