Global motorhome joint venture TH2, a partnership between NZ-based Tourism Holdings Limited and US-based Thor Industries, is merging its app and software assets with leading Australian outdoor tourism marketplaces GoSeeAustralia and Outdoria.
This includes Australia and New Zealand camping app CamperMate and road trip planning software company Roadtrippers.
The deal brings together all four businesses into one entity in which TH2 will become the largest shareholder with a 35% stake.
Other major shareholders include Discovery Holiday Parks, interests associated with Jayco Australia founder and managing director Gerry Ryan and Marketplacer.
The combined businesses will be Australasia’s largest dedicated marketplace for outdoor tourism offering a range of products in the camping and outdoor tourism area.
Customers will be able to research, plan and book their camping or self-drive holidays, as well as rent or buy equipment ranging from campervans to RVs, mountain bikes to surfboards, and more.
TH2 chief executive Danny Hest says the businesses are “very complementary” and bringing them together will create a unique set of features in camping and outdoor adventure experiences.
“We believe this transaction positions us well to continue expansion in the region,” Hest says.
GoSeeAustralia and Outdoria chief executive Nick Baker says its “combining every aspect of outdoor travel into an integrated experience for the customer”.
“This means they will benefit from having one place to go when needing to plan, book, equip and then embark upon their outdoor adventures.
“What differentiates our customers’ experience is we’ll be helping travellers along every step of their journey – from booking a campsite or cabin, to weather forecasts and road closures when they are off the grid, to offers and local attractions while they are passing through a town,” Baker says.
