Mercedes-Benz Vans New Zealand is now the official automotive partner for this year’s Ironman.
The endurance event kicks off on March 3 in Taupo in what will be the 20th anniversary for the series.
Mercedes-Benz Vans Australia and New Zealand chief executive Diane Tarr says the outdoor lifestyle of Kiwis and the country’s rugged terrain make this partnership the perfect choice for Mercedes-Benz Vans, which has a product range to match.
This includes vehicles like the V-Class, which can seat up to eight people, and the highly anticipated new X-Class ute which will officially launch in April this year.
“The athletes who compete in the Ironman series are tough, resilient, reliable and adaptable which are the qualities our products and people are known for.
“Mercedes-Benz Vans and Ironman have a long standing relationship through our global partnership so this was a natural extension for us to partner with the New Zealand event series,” Tarr says.
As part of the partnership Mercedes-Benz Vans will bring vehicles from their range to support each of the races on the circuit.
Ironman managing director Dave Beeche says the partnership is the perfect fit.
“The athletes who compete live an outdoor active lifestyle and reliable, safe and durable vehicles like the family mover V-Class and the new X-Class ute are the perfect types of vehicles our athletes would love to drive home in after a big event,” he says.
