The Victorian-based Western Bulldogs AFL club is announcing a three-year partnership with Mercedes-Benz Vans Australia.
It is the first time the Bulldogs have aligned with an automotive manufacturer and the first collaboration with a major sporting club for Mercedes-Benz Vans Australia.
As the principal partner for the 2018 season and beyond, the Mercedes Benz-Vans logo will feature on the back of the Bulldogs’ AFL match jersey.
The Mercedes-Benz Vans logo will also be prominent on the Club’s apparel and official media backdrop from next season.
Western Bulldogs president Peter Gordon says the new partnership was a great outcome for both Mercedes-Benz Vans and the Club.
“This partnership breaks new ground for the club as our first automotive partner, and we are excited to work closely with such a high calibre global brand which shares similar values and ambitions to the Bulldogs,” says Gordon
Mercedes-Benz Vans Australia and New Zealand managing director, Diane Tarr says the partnership was the perfect fit for the Mercedes-Benz Vans brand.
“The Bulldogs are a nationally admired sporting team, and the values of the Club align with our values at Mercedes-Benz Vans,” says Tarr.
“Our products and people are known for their reliability, resilience and capability to get the job done. We support people in their business operations and have an unrelenting passion for being the best,” she says.
“I can’t think of a better club to align with than the Western Bulldogs. We will be so proud to have our Mercedes-Benz Vans logo on the back of every Bulldogs AFL jersey.”
Much like the Western Bulldogs’ recent on-field success, the stature of Mercedes-Benz Vans Australia and New Zealand is also set to strengthen.
The existing range, including the Sprinter and Vito, will expand next year with the introduction of the new Mercedes-Benz X-Class Ute.
“The X-Class will set new standards in a highly competitive and established field,” says Tarr.
