Mercedes-Benz is holding a live stream customer launch of the new Actros for Australia and New Zealand.
The company says it could be the first launch of its kind for a commercial vehicle manufacturer in the region and will be held at 11am AEST on Saturday July 4.
It will live stream a drive in the new truck as it travels from Melbourne to Daylesford in Victoria.
Everyone is welcome to tune into the interactive two-hour event to see the new truck in action.
Mercedes-Benz director Andrew Assimo will be in the passenger seat for the live launch and says a regular event wasn’t possible due to COVID-19.
“Normally, we would have held a traditional launch event with a huge amount of our customers.
“Rather than just cancel an event or do something like a simple walk-around of the truck, we decided to head out onto the road and tell our story driving.”
Assimo says it’s a great opportunity to show the Actros in its natural habitat, while showcasing its class-leading technology focussed on driver comfort, safety and fuel efficiency.
“Talking about it on a stage is great, but being able to show the audience the truck as it works is even better,” he says.
The new Actros is the first truck in Australia and New Zealand to feature cameras instead of side mirrors. It also introduces new features including a large digital tablet-like cockpit displays and predictive powertrain control, which uses GPS and topographic data to help the truck save fuel.
The Live Drive event will be hosted by emcee Shura Taft and Assimo, while a dedicated driver trainer will pilot the Actros.
The hosts will be able to field questions asked by viewers, who can post questions in real time on the website.
*Go to actroslivedrive.com.au to log into the event.
