Mitsubishi Motors New Zealand has a new – and very experienced – set of hands on the wheel.
With a variety of roles spanning 25 years with Mitsubishi Motors Corporation (MMC), Tomoki Yanagawa is joining the Porirua-based distributor as managing director.
Yanagawa is replacing current managing director Masao Tanuma.
A qualified mechanical engineer, Yanagawa began his career in MMC’s design department and transitioned to new car sales before taking on a management role in the company’s Brand Strategy Department in Tokyo.
Yanagawa has since managed MMC’s North America and Europe departments and spent six years as Vice President of Sales/Marketing and Corporate Planning in Canada. His most recent role was general manager of MMC’s Domestic Aftersales Department.
On the back of MMNZ’s third place for market share in March – one of the company’s best-ever results – MMNZ general manager sales & marketing Warren Brown said he is looking forward to the introduction of fresh insight to help continue the brand’s impressive momentum.
“As we build towards a seventh consecutive year of growth, we are very fortunate to have in place a managing director with the breadth of experience that Yanagawa-san has accrued in his time with Mitsubishi Motors Corporation,” Brown says.
“Having spent three years as general manager of MMC’s Australia and New Zealand Department, Yanagawa-san knows this market very well and has a good understanding of what Kiwi drivers expect from their vehicles and aftersales support.”
