JAC Motors New Zealand is partnering with Testicular Cancer New Zealand on a nationwide campaign aimed at getting Kiwi men to take a more proactive approach to their health — with a new ute up for grabs.
The “Lump Lottery” initiative, launched for Testicular Cancer Awareness Month in April, encourages men to carry out regular self-checks, with participants entered into a draw to win a JAC ute.
Testicular Cancer New Zealand says the disease remains the most common cancer among Kiwi men under 40, with around 182 diagnosed annually. While survival rates sit at 96% when caught early, about eight men still die each year.
JAC New Zealand general manager Andrew Craw says the automotive brand saw a natural fit in backing the campaign to reach its core audience.
“Let’s be honest: as blokes, we aren’t always the best at putting ourselves under the hood for a health check,” Craw says.
“We’ll spend all weekend tinkering with our tools but ignore a literal warning light on our own body’s dashboard. If we can get more men checking themselves because they might win a JAC ute, that’s a win-win for all of us.”
For campaign ambassador Sir Buck Shelford, his message is direct: “When you think about it, women have normalised breast checks over generations. Men, on the other hand, are useless and still tend to ignore the basics when it comes to checking their own bodies.
“So, we’re giving them a JAC ute in the hope they’ll take action that might just save them… get your hands on yourself and you could win a JAC ute. The ticket is in your pants,” he says.
Medical advisor Dr Jim Duthie says early detection remains critical.
“The time for awkwardness is over. Testicular cancer is killing our young men and a simple touch and feel could make it preventable,” he says.
Testicular Cancer New Zealand chief executive Peter Dickens says the campaign is designed to engage men who may otherwise ignore health messaging.
“Every year we look for an opportunity to grab the attention of those at risk… we’re confident that this year we’ve found a unique formula that will make a truly positive impact,” he says.
The campaign also highlights potential long-term impacts of late detection, including fertility issues — a factor often overlooked by younger men.
For more information:
https://www.lumplottery.co.nz
https://testicular.org.nz/
https://jac.co.nz/
