Iveco has presented its renewed product range and service offering to more than 1300 customers, dealers, partners and international media.
The Italian commercial vehicle manufacturer detailed the brand refresh and new logo at the “Be the Change” launch event held in Barcelona, Spain, on November 15.
For the first time in its history, the brand has renewed every single product line in its entire range at the same time with its biggest investment ever of one billion euros (NZ$1.8b).
The major investment involved key areas of R&D for the new model year 2024 (MY24) range with CO2 emission reduction and fuel efficiency for the internal combustion engine vehicles, and a renewed zero-emission vehicle portfolio.
The all-new FPT Industrial XCursor 13 multi-fuel engine on the upgraded MY24 S-Way heavy-duty truck is the latest creation of the Cursor engine since it was first introduced on the market back in the 90s.
Developments in the electric versions of Iveco’s light and heavy lines are also advancing. The eDaily now has a range of up to 400km in urban real-world usage while the S-eWay offers a range of up to 500km under full load and normal working conditions, with 80% recharging in 90 minutes at 350kW of rapid charging.
Connectivity is a key feature that is now standard on all models and versions in the new range for real-time tracking and fleet management. Today, around 100,000 Iveco vehicles are connected, and the company’s ambition is to reach half a million by 2030.
The new vehicle offer is completed by the company’s growing financial solutions through Iveco Capital. Its portfolio has grown by nearly 40% over the last three years and provides competitive financing, leasing and insurance services for the whole range, in partnership with primary banks and financial institutions.
Metallica partnership
At the close of the launch event, a special announcement was made about a partnership between Iveco and rock legends Metallica.
Iveco will support Metallica during the European leg of their M72 World Tour, running from May to July 2024, with electric and natural gas trucks accompanying the band across various locations, and Iveco electric and gas minibuses serving as shuttles during the concerts.
The Iveco vehicles will help reduce the tour’s CO2 emissions, and several other initiatives will be implemented based on the core values of environmental sustainability and social responsibility embraced by both the brand and the band. The theme song for the full MY24 range is “It’s Electric” performed by Metallica.
Luca Sra, president of Iveco’s truck business unit, said it marks a new chapter for the brand.
“Bolstered by nearly 50 years of history, this launch is truly electric both for our cutting-edge e-trucks and e-vans, and for the energy that the entire Iveco team is putting behind driving the road of change,” Sra says.
