Isuzu Trucks has finished May as the market leader in new trucks with 403 registrations as opposed to 320 in the previous corresponding period, which represents 25% growth in a truck market that has only grown seven units or less than .03%.
The market for vehicles over 3500kg GVM totalled 404 units in May 2015, down 4.3% an the same period last year.
However, registrations for the year are still up, to 1944 trucks from 1893 in the previous corresponding period.
Isuzu Trucks was the clear market leader for the up 18.7% to 89 units, a 22% market share.
That figure can be broken down into 37 N Series (light duty) registrations, 35 F Series (medium duty) registrations and 17 Giga Heavy duty) registrations. Hino took second place with 69 units for a 17% market share, and Fuso saw 57 units registered for a 14% market share in May.
Mercedes-Benz took fourth place on the charts with 25 registrations followed by MAN and UD trucks who both saw 20 registrations each.
Year-to-date data shows Isuzu Trucks at 403 registrations to the end on May which is 149 units ahead of Hino which is on 254, and 163 ahead of Mitsubishi Fuso which is on 240.
May was a good month for Isuzu with good results in all segments that saw us achieve our registration target for the month, says Isuzu Trucks sales and marketing manager Michael Doeg.
Our current Fuel promotion has kept enquiry levels high with a good indication of heightened interest heading into Mystery Creek Fieldays.
We had a great month in the medium segment with 35 F Series unit taking our annual registrations in medium trucks to 135, and a market share that we expect to be in excess of 30%, says Doeg.
For Isuzu we seem to be going from strength to strength with our year-on-year volume to the end of May being 403; compared to 320 at the same time last year, which represents 25% growth.
In the same period the truck market has grown only 7 units or less than .003%.
The figures seen to indicate that the truck market is levelling off a little or at least registrations are.
In saying that, Isuzu continues to see a high level of enquiry and as our year-to-date figures show, we continue to outgrow the market, he says.
