An Auto Media Group publication Monday 9 November 2026
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Isuzu Trucks maintaining new market lead

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Isuzu Trucks continues to maintain its market leadership in the new truck and bus market over 3500kg GVM, despite the resurgence of fellow Japanese brand Fuso Trucks.

Year to date at August 31, market leading Isuzu has taken 845 new truck and bus registrations, up from 793 units in the previous corresponding period.

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In second place on the table, Fuso Trucks New Zealand is having a boomer 2017 so far with 676 new truck and bus registrations year to date, a significant increase from the 343 units in the previous corresponding period.

In third place, Hino Distributors has seen its year to date registrations for new trucks and bus chassis decline slightly to 435 from 452, but there is still four months of the year to run.

Fourth-placed Mercedes-Benz Trucks is also having a vastly improved 2017, no doubt due to the arrival of the all-new Actros and Arocs heavy duty range. It has taken 343 new vehicle registrations up from 239 in the previous corresponding period.

Volvo Trucks is New Zealand’s fifth highest selling truck brand year to date with 269 new vehicle registrations, up from 159 in the previous corresponding period.

Year to date the new truck and bus market is totalling 4144 units up from 3278 in the previous corresponding period.

For the month of August 2017, Isuzu saw 120 new vehicle registrations, followed in second place by Fuso Trucks with 101, and Hino took third place on the table with 65.

In fourth place on the new truck registration table was Mercedes-Benz with 58 units, followed by Fiat and MAN with 35 units each, Iveco on 29, Volvo on 27, Kenworth on 26, and DAF on 21.

 

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