Isuzu Trucks has reconfirmed its dominance of the New Zealand new truck market, achieving 18-years at the top.
“Since the year 2000, Isuzu Trucks has been the top selling truck brand in New Zealand, which is an unprecedented achievement,” Isuzu Trucks New Zealand general manager Colin Muir says.
“There are very few brands in the entire automotive industry, even considering a global perspective, which can claim such dominance.”
Isuzu Trucks and its dealers achieved 1305 registrations for the year, beating the old record set only last year. This resulted in Isuzu enjoying a 25.6% share of the new truck market, meaning just over one of every four new trucks sold were from the Isuzu brand.
“The quality, performance and all-round durability of Isuzu Trucks has contributed to this ongoing success, as has a dealer network which is really stepping up in terms of exceeding customer expectations,” Muir says.
“Prospects for Isuzu Trucks are very bright, a sentiment shared by many of the Isuzu Master Truck Dealers who have invested heavily in the future of the brand, including new or significantly upgraded facilities and growing staff numbers to keep up with demand for Isuzu vehicles.
“We’re really excited about our prospects heading into 2018, especially with a new offering in the Euro dominated HPMV tipper market with the newly launched 500+ HP CYZ530 6×4.”
