New Zealand Customs has been rated highly by the public in the inaugural Colmar Brunton public sector reputation index.
The Index identified Customs as outperforming other agencies on the trust pillar – particularly on trustworthiness, responsible use of taxpayer money, and providing efficient services.
NZ Customs rated second overall in the national rankings for 2015/2016.
NZ Customs Comptroller Carolyn Tremain says this result shows how well respected the government agency is.
“The Index result highlights the importance of the role Customs performs at the border, and how many people we reach in the community,” says Tremain.
“Our brand is highly visible at all New Zealand international airports and ports, and this result emphasises the importance of our border security work and role Customs plays in facilitating legitimate trade and travel,” she says.
“In our day-to-day operations, we focus on providing advice and assisting traders to comply, benefit from Free Trade Agreements, and reduce supply chain barriers,” says Tremain.
“Building these relationships strengthens our trust,” she says.
The Colmar Brunton Public Sector Reputation Index uses the global RepZ framework, developed by Colmar Brunton’s parent company, Millward Brown, and used in 40 countries.
