Imarda Ltd has embarked on the global expansion phase of its i360 platform, signing a franchisee partnership with Imarda SA Technologies (Pty) Ltd – formerly Telematics Tracking, in South Africa.
Imarda SA Technologies (Pty) Ltd will be an Imarda authorised franchisee in South Africa; with its network of dealers, resellers and agents, distributing and supporting the i360 platform and hardware devices.
As part of the franchisee offering Imarda SA Technologies (Pty) Ltd now has access to continued product development by Imarda’s dedicated team and the business model and systems that support rapid customer acquisition and retention.
“It has been clear to us since 2007 that the basic GPS fleet management industry (1st/2nd generation) was fragmented and would need to be consolidated,” says Imarda chief executive officer Selwyn Pellett.
“We decided to build a 4th generation platform that would be flexible enough to support the growing needs of small, medium and enterprise customers, with integrated global channel management to support our franchisees.
“Paul Marais, (CEO of Telematics Tracking) approached us looking for a hardware solution. When he saw the full capability of the i360 platform in conjunction with Imarda’s hardware and the supporting business model he immediately entered into serious discussions about a Franchisee partnership.”
“We are excited to be able to offer such a feature-rich and highly configurable solution to our customers across Africa,” says Paul Marais. “We are looking forward to taking Imarda’s i360 to market and are particularly pleased to have found a solution that was hardware agnostic, allowing us to upgrade existing customers using their currently installed hardware.
“We are in talks with multiple other potential franchisees around the world. We expect to be announcing additional partnerships later this year” says Pellett.
