Hino Australia has announced a new three-year partnership with the Virgin Australia Supercars Championship.
Hino says the deal, which began in 2016, has played a key role in its marketplace success generating both brand exposure and engagement with its dealer network and customers.
Hino brand and franchise development general manager Bill Gillespie says he is very excited to extend the partnership.
“We credit the supercar involvement with delivering a level of brand and dealer engagement that has been a key factor in strengthening our status as the fastest growing truck brand in Australia.
“Our relationship with supercars also provides us with an unique opportunity to promote our Hino advantage suite of business solutions, including our unique capped price service offer.
The deal sees Hino appointed as the official light and medium duty truck and bus sponsor for the supercars championship.
Hino is also the official towing vehicle at supercars-promoted events including Bathurst, Sandown, Gold Coast, Townsville, Newcastle and Sydney.
Supercars chief executive Sean Seamer says he’s delighted to work with the Hino team once again.
“Hino has been a long and fantastic partner … It has been a pleasure to work with Bill and the Hino team, creating a wide range of ways to showcase and build their brand,” Seamer says.
