Hino Australia makes its partnership debut with V8 Supercars this weekend at the season-opening Clipsal 500 Adelaide.
The Australian Hino distributor will be displaying high profile track signage at Turn 12 and Pit Entry as an extension of its recently announced light and medium truck and bus sponsorship of the V8 Supercars Championship.
The four-day Clipsal 500 Adelaide is Australia’s largest domestic motorsport event and is expected to attract more than 1.5 million television viewers and 250,000 trackside spectators.
Hino Australia national marketing manager Sarah Rosales says the Clipsal 500 Adelaide involvement marks the beginning of a multi-year partnership with V8 Supercars.
“The Clipsal 500 Adelaide attracts the largest annual spectator audience for an official round of the V8 Supercars Championship,” says Rosales.
“Connecting with our customers, whether live at the track or through TV and online, is a major part of our V8 Supercars initiative and we will be displaying some new branding at the racetrack this weekend,” she says.
The Clipsal 500 Adelaide will also see the launch of the new Hino Hub that provides precise race information and statistical updates throughout Network Ten and Foxtel broadcasts.
The Clipsal 500 Adelaide event begins March 3 and runs through Sunday, March 6.
