Toyota’s 32 year dominance as the top selling ute in New Zealand looks likely to end as the Ford Ranger has extended its year-to-date lead over the Hilux by 283 units.
The Ranger retained its position as the monthly top selling commercial model for October with 20% market share (627 units). The Hilux was the second best seller with 17% market share (514 units). This was followed by the Holden Colorado at 8% (235 units).
Year to date the Ranger has grown its lead as the top selling commercial model with 16% market share (5,061 units) followed by the Toyota Hilux, also with 16% market share (4,778 units), a difference of 283 units between the two competitors.
Pick-ups and chassis-cab models are the third largest segment of the new vehicle behind light cars and SUVs, accounting for 18% of the overall market.
Registrations of new commercial vehicles are 5,286 units (20.7%) above this time in 2013 and registrations of passenger vehicles year to date are 7,166 units (10.4%) above this time in 2013.
The total monthly new registrations of 12,023 units are up 1,327 units (12%) on October 2013 and were made up of 8,910 passenger vehicles and 3,113 commercial vehicles.
The registrations of 12,023 new vehicles for the month of October is the strongest October month since the MIA started collecting records in 1975, bringing the 2014 year to date tally to 106,582 units.
The previous strongest October was back in 1984 with 10,724 registrations.
Not only are distributors of new vehicles closing in fast on the total new vehicles sales of 113,297 units for all of 2013, they are also on track to exceed the highest ever annual total for new registrations, which were 123,247 units in 1984.
