The National Agricultural Fieldays has become one of the largest
temporary vehicle and equipment sales opportunities in the country – and
the battle for the best sites is now on.
Organisers have
released the prospectus for the 2014 event and are urging interested
businesses to act quickly if they wish to secure a presence at the
globally-recognised event.
Fieldays 2014 will be held June
11 to 14 at Mystery Creek Events Centre. To date there has been healthy
interest with 75% of outdoor agribusiness sites already reserved; this
is up from the 70% pre-allocated figure for the 2013 event.
All
remaining sites are now released for general sale and businesses should
apply before December 1 for the best chance of securing their preferred
site (In 2013, 97% of Fieldays sites had sold out by February).
346
companies have already taken advantage of the opportunity to secure
their Fieldays sites for 2014, with many anticipating one of the biggest
Fieldays in years following indications of a record pay-out from
Fonterra.
ANZ rural economist Con Williams says the 2013-14 dairying season promises to deliver a record payout.
“At
current forecasts, and with a strong start to the season for
production, dairy farmers are set to receive nearly $5 billion (+50%) of
extra revenue compared with last year,: says Williams. “This equates to
nearly 2.5% of GDP.
“With a lot prioritised for capital and
deferred maintenance expenditure, the 2014 Fieldays promises to provide
plenty of opportunities for exhibitors.”
In 2013, Fieldays
provided a platform for almost 900 exhibitors to represent themselves in
front of 125,000 visitors and gain global media attention.
NZ
National Agricultural Fieldays chief executive Jon Calder says Fieldays
is regarded worldwide as an agribusiness expo that is truly world class
and is the ideal place to launch agricultural products and services to
New Zealand and the world.
“Fieldays is entering an exciting
period of change and there are many new initiatives planned for 2014 and
beyond to ensure Fieldays continues to be the leading agri-business
event for New Zealand and international exhibitors”,” says Calder.
The
premier feature of Fieldays 2014 is ‘Managing resources for a
competitive Aadvantage’; which questions how, in today’s highly
competitive global economy, New Zealand can maintain its worldwide fame
for being a great producing nation with innovative systems and high
quality products and services.
For more information, head to the Fieldays website, www.fieldays.co.nz.
