Fuso New Zealand enjoyed another successful showing at the Mystery Creek Fieldays.
The brand showcased an expanded range on a site more than 30% larger than its first display in 2017.
Fuso says its increased presence reflects the depth and diversity of the brands growing range.
The June event saw 10 trucks on display ranging from the Canter, Fighter and HD line-up, alongside four Enduro tippers from Fuso’s new workhorse offering.
Fuso reports “strong interest” was shown for the whole range.
Fuso’s premium 8×4 HD FS3147 stood alongside a Mercedes-Benz X-Class ute at the centre of the site for special Fieldays promotion.
Fuso NZ managing director Kurtis Andrews says the promotion, which gives anyone who buys an 8×4 HD before December 31, the chance to win an X-Class, drew plenty of attention.
“The Fuso HD 8×4 range is the pinnacle of our heavy truck offering and we see a clear alignment with the X-Class, New Zealand’s most premium ute.
“Both vehicles benefit from world-class Daimler engineering,” Andrews says.
Fieldays also provided a final launch platform for the new Enduro range, introduced to complement the existing Fuso line-up with a competitive price point.
The Enduro has gained good awareness within the market since its official launch six months ago, Andrews says.
“We’re starting to see good growth in Enduro sales and the new locally built 6×4 and 8×4 Cambridge Welding Services tippers we’ve added to the mix will help increase that.
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Both the 6×4 FJ2528 CWS Tipper and 8×4 FO3128 CWS Tipper were on display at Fieldays and are now in monthly production.
“Overall, we had a really positive response to our site this year and our dealers captured some strong leads – some of which have already generated sales – so we’re pretty happy with the investment.
“Fieldays is a good opportunity for us to showcase our product to a broader audience than our conventional marketing reaches, and I’d like to thank everyone that helped make it a success,” Andrews says.
