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Fuelling innovation at 2013 Fieldays

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This year’s National Agricultural Fieldays will experience a dose of SODA energy as together with the Waikato’s entrepreneurship centre they launch the Fieldays Innovation Den – Pitch for Investment; a new ‘Dragon’s Den-style’ event.

SODA has signed a partnership agreement with Fieldays to co-create this new event  that will see Kiwi inventors pitching to investors  at Fieldays 2013.

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SODA will select up to 10 commercially viable inventions participating in the Fieldays Innovation Centre to showcase, and will support the inventors to get their invention pitch-ready prior to the big event.
The event will follow a similar format to the acclaimed ‘Dragon’s Den’ programme where participants pitch their inventions to a panel of esteemed investors and business leaders in the hope of securing advice and investment.

The Fieldays Innovation Den judging panel will feature influential business moguls and investors from around New Zealand including heavyweight Ray Thompson, who is also the NZ Angel Association chair.

The event will be a highlight of the ‘Innovation Centre’ and will give national inventors the chance to obtain knowledge about the business world and how to take their inventions into global markets.

New Zealand National Agricultural Fieldays will be held June 12-15, 2013 at Mystery Creek Events Centre, 10 minutes south of Hamilton.

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