Former Coretex founders Dean Marris and Craig Marris have launched a new AI-powered workplace safety and operational performance platform called seeo alongside seedigital founder Bede Cammock-Elliott.
Marris and Marris spent more than two decades in the telematics industry, including leadership roles at EROAD following its acquisition of Coretex.
The new platform is designed to help organisations across Australia and New Zealand monitor safety, behaviour and operational performance in real time using existing security camera infrastructure.
It uses video intelligence technology to identify unsafe acts, near misses and deviations from standard operating procedures as they occur, allowing businesses to move from reactive reporting to proactive risk management.
The company says the platform is aimed at industries including transport, logistics and manufacturing, where businesses face increasing pressure around safety, governance, workforce wellbeing and ESG expectations.
Dean Marris says traditional workplace safety systems often rely too heavily on retrospective reporting.
“Safety today is still built around hindsight. By the time something is reported, the risk has already materialised, and that’s the gap we set out to close. seeo brings safety into the present by making work visible in real time.”
The founders say their experience building global telematics company Coretex highlighted the importance of visibility in improving safety and operational decision-making.
Craig Marris says seeo extends that approach beyond vehicles into wider operational environments such as warehouses, yards and industrial sites.
“We’ve spent years helping organisations understand what their vehicles are doing.
“Now we’re helping them understand what’s happening across their operations in real time.
“A core challenge for many organisations is the disconnect between work as imagined — policies, procedures and training — and work as done on the ground 24/7, 365 days a year.”
The platform analyses live operations against standard operating procedures and provides real-time feedback and operational insights.
Cammock-Elliott says visibility is often the missing link in workplace safety systems.
“Organisations don’t lack policies, they lack visibility,” he says.
“When you can see how work is actually done, you unlock the ability to improve both safety and performance.”
The company says the platform can be used to identify risks before incidents occur, verify procedures are being followed, improve workforce behaviour and monitor workflow performance.
seeo says it is already working with partners across Australasia and the United States as it prepares for international expansion.
