Fiat Chrysler’s Mopar division has developed a unique version of the Fiat Ducato for the Speciality Equipment Market Association (SEMA) trade show in Las Vegas.
The Ram ProMaster hospitality van is based on the North American version of the Fiat Ducato, and has been modified specifically for the SEMA show which will be held at the Las Vegas convention centre from November 4 to 7, 2014.
The Ram ProMaster has been converted into a mobile lounge and equipped with refrigeration to serve cold beverages from a large swing-open side panel, while interior cabinets, counter displays and merchandise displays installed in the cargo area turn the vehicle into a mobile retail site.
Externally low-gloss black graphics near the base of the Ram ProMaster hospitality van are contrasted with Mopar Blue graphics on to, while a Mopar logo adorns the windscreen.
The Mopar display at SEMA will include other Chrysler, Jeep, Dodge, Ram and FIAT brand show vehicles, all reimagined with various Mopar products.
