EROAD is appointing Norm Ellis as its North American president effective January 6.
He is reporting to EROAD chief executive officer Steven Newman.
Ellis will lead the North American senior management team as the business gears up to meet the opportunity created by the new Electronic Logging Device (ELD) regulations.
Newman says the appointment of Ellis as the company chases the ELD opportunities “is a real coup”.
“Ellis is highly respected in the transport and telematics sectors, with more than 30 years’ experience in some of the largest businesses in the North American market,” says Newman.
A member of Omnitracs’ sales and marketing team for more 16 years, Ellis helped to grow Omnitracs from around 150K units in 1998 to close to 500K units in 2014, to become one of the largest telematics companies in North America.
He led sales, services and marketing for Omnitracs US and Canada, after beginning his tenure with the company in product development and new market development roles.
He joins EROAD from the Nasdaq-listed producer of transport sector wireless asset management systems, I.D. Systems, Inc., where he was chief operating officer.
