Businesses across New Zealand are being urged to get behind Road Safety Week 2025, joining hundreds of schools, communities and organisations to promote safer roads and honour everyday “Road Safety Heroes”.
Running from 12 to 18 May, the annual campaign is coordinated by Brake, the road safety charity, and sponsored by NZ Transport Agency (NZTA) and Beca. This year’s theme, Be a road safety hero, highlights the contributions of those working to make roads safer—from engineers designing safer infrastructure to emergency responders and community advocates.
“Everyone should be able to get around in safe and healthy ways, every day,” Brake NZ director Caroline Perry says. “There are lots of people who work to make our roads safer, to save lives when crashes happen, and to support those affected by crashes, so this Road Safety Week we want to recognise all these Road Safety Heroes and highlight how everyone can be a hero too.”
Brake is encouraging organisations to sign up for a free digital action pack, which includes downloadable resources, activity ideas, and case studies. A free webinar on Tuesday 8 April (12–12.30pm NZST) will also provide guidance on how to get involved.
Perry says employers can play a vital role in spreading the message: “Employers can really take the lead on safe and healthy journeys and help get these vital messages out to drivers, families, and the wider community, making a big difference to their local area.”
NZTA strategy director for safety, Fabian Marsh, says the agency is proud to support the initiative. “Road Safety Week is a great way to help highlight people and organisations already involved in improving road safety, while all the activities during the week help inform and inspire others to play a part.”
Beca NZ managing director Andrea Rickard added: “Improving road safety is a vital part of our work at Beca. It means a lot to our Beca whānau to be part of promoting road safety messages to the communities we live and work in, particularly in our local schools.”
Organisations can celebrate their own Road Safety Heroes locally or nominate individuals for the national Road Safety Hero Award, presented by the Yellow Ribbon Road Safety Alliance.
Brake is also encouraging supporters to “go yellow” during the week by lighting up local landmarks, wearing yellow or yellow ribbon pins, and running community fundraisers.
For more information or to register, visit:
👉 www.roadsafetyweek.org.nz/organisations
👉 www.roadsafetyweek.org.nz/fundraise
👉 www.globalfleetchampions.org
