An Auto Media Group publication Monday 9 November 2026
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Decarbonisation

Daimler to slash jobs and boost EVs

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German automotive manufacturer Daimler is to cut thousands of jobs globally in an effort to invest more in electric vehicle technology.

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It’s reported at least 10,000 jobs will be scrapped including a 10% reduction in management positions worldwide.

A German job protection policy, agreed upon by Mercedes-Benz Cars & Vans and Daimler Trucks & Buses, stays untouched for Daimler AG, Mercedes-Benz AG and Daimler Truck AG to the end of 2029.

“The automotive industry is in the middle of the biggest transformation in its history,” the company said in a statement.

“The development towards CO2-neutral mobility requires large investments, which is why Daimler announced in the middle of November that it would launch a programme to increase competitiveness, innovation and investment strength.

“Part of this programme is to reduce staff costs by around € 1.4 billion by the end of 2022,” it says.

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