An Auto Media Group publication Sunday 8 November 2026
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Daimler reports drop in vehicle sales

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Daimler has reported a net loss of €1.2 billion for the 2019 second quarter in the wake of a diesel emissions breach and the gloabal Takata airbag recall.

It’s the German multinational’s first quarterly loss in nearly 10 years with a 1% decline in total unit sales for all vehicles for the quarter with 822,000 total unit sales compared to 833,000 in the same period last year.

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This was led by passenger vehicles with a 3% decline in Mercedes-Benz Cars with 575,639 vehicles sold in the quarter compared to 590,690 in the same period last year.

Total revenue was up 5% to €42.7 billion in the quarter compared to €40.8 billion in the same period last year. Earnings before interest and tax (EBIT) was down €1.6 billion for the quarter.

However, commercials are still steady with Daimler Trucks showing an increase in unit sales of 2% to 126,474 vehicles in the second quarter compared to 123,910 in the same period last year.

Truck revenue increased by 14% to €10.5 billion and EBIT was up 33% to €725 million and return on sales was 6.9%.

Daimler Buses also saw sales growth by 12% to 8,435 units in the second quarter. Revenue increased by 18% to €1.3 billion and EBIT was up 61% to €106 million. Return on sales improved to 8.4%.

Mercedes-Benz Cars’ revenue decreased by 1% to €22.3 billion and its EBIT slipped to minus €672 million. Return on sales was minus 3%.

Mercedes-Benz Vans’ unit sales were flat at 111,118 vehicles for the quarter compared to 110,883 in the same period last year. Revenue was 4% higher at €3.7 billion while EBIT decreased to minus €2,050 million. Return on sales fell to minus 56.1%.

Ola Källenius , Daimler AG board of management chairman and head of Mercedes-Benz Cars, says the “focus for the second half of this year is on improving our operating performance and cash-flow generation”.

“In general, we are intensifying the group-wide performance programs and reviewing our product portfolio in order to safeguard future success. At the same time, we are continuing consistently our company transformation,” Källenius says.

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