One in four new trucks leaving an Australian truck dealership in 2016 was an Isuzu, which saw the manufacturer retain market leadership for the 28th consecutive year.
Isuzu Australia Limited (IAL) sold 8,307 new trucks and secured more than 25% of the market share.
IAL’s 12% increase in sales volume far exceeded growth in the overall truck market.
The light-duty segment continued to underpin the total market in 2016, outstripping heavy-duty sales to lead overall growth in the Australian truck market with a volume increase of 8% against modest total market growth of 3%.
The medium-duty segment saw an encouraging 4% increase while heavy duty sales volume held steady on 30% of the overall market.
IAL’s light-duty trucks achieved almost 40% segment share and a 15% boost in total volume for 2016.
The truck brand continued to dominate the medium-duty segment with 2016 market share reaching 43%, with close to half of all medium-duty trucks sold in Australia being Isuzu trucks, sales volume increased 10% last year.
Isuzu also achieved a 6% volume increase in the heavy-duty truck market in 2016, despite the segment seeing sales drop overall.
