The New Zealand Trucking Association (NTA) is celebrating the professionalism and dedication of women in the transport industry with a new social media campaign aimed at boosting their visibility and recognition.
The initiative, part of the Transport Women programme, is designed to showcase stories from across the sector, encourage connections, and highlight the essential contribution women make in the industry.
NTA chief operating officer Carol McGeady says the campaign was about recognition, not separation.
“What stands out about the women in our industry is their professionalism and resilience. They care deeply about the job they do, the people they work with, and the industry. This campaign is about connecting them, profiling them, and making sure their contribution is seen and celebrated,” McGeady says.
While chrome, horsepower and machinery often dominate trucking culture, McGeady says for many women the pride lies in doing the job well and balancing the demands of work and life.
She says one challenge that deserves greater recognition is menopause.
“If men experienced it for even 24 hours, the world would likely stop,” McGeady says. “Yet women in transport continue to work through it, demonstrating remarkable strength and perseverance. We would love it if women could share their experiences with menopause, as we are putting together a program to help share information that helps other women going through the same thing.”
The Transport Women programme provides a platform for women to connect in an industry where they remain the minority. Rather than pushing for special treatment, the NTA initiative aims to build networks and inspire others by sharing authentic stories.
As part of the campaign, NTA is calling on women working in transport — whether on the road, in the workshop, or behind the scenes — to submit photos and job details. These profiles will be shared across the NTA’s social media channels.
“Every day we meet incredible women who keep this industry moving—drivers, dispatchers, mechanics, safety professionals, administrators, business owners and more,” McGeady says. “
Their stories deserve to be told, not just within transport, but across New Zealand. By sharing these profiles, we hope to inspire more women to join the industry and to give current women in transport a stronger sense of community and pride.”
The campaign is now live, with the NTA encouraging women across the sector to get involved by sending in their photos and details.
For more information or to contribute a story, email info@trucking.nz or follow the NZ Trucking Association on social media.
